The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

John Battelle

This book "offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest." -- book jacket.

TechnologyTechnology · medium confidenceTechnology81 signalsLlm Classifier: Technology -> TechnologyAward Category: FT Business Book of the Year -> Business & EconomicsKeyword Classifier: Business & Economics -> Business & EconomicsTechnology, Computing & AIBusiness, Capitalism & CorporationsMedia, Journalism & Public OpinionHuman Rights & International Law
Experimental book profileGenerated by GPT-5.4 nano · may contain inaccuracies

This is an unverified interpretation of the catalog description, offered as an opt-in discovery experiment—not as bibliographic fact.

  1. 01 Central figures

    None extracted with sufficient confidence.

  2. 02 Central places

    None extracted with sufficient confidence.

  3. 03 Suggested argument

    No argument inferred with sufficient confidence.

  4. 04 Reading orientation

    35 / 100 academic

    Serious trade

    An estimate of intended readership and scholarly apparatus—not quality or importance.

Confidence percentages are the model's own estimates. Profile confidence: 42%.